Privacy Policy
Effective date: September 21, 2026
The L.A. Law Firm (“The L.A. Law Firm,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains the information we collect through thelalawfirm.com, our contact and case-evaluation forms, telephone calls, text messages, email, and other communications; how we use and disclose that information; and the choices that may be available to you.
Submitting information through this website, by text message, or through another communication channel does not by itself create an attorney-client relationship. Please do not send confidential or time-sensitive information until the firm confirms in writing that it represents you.
Information we collect
Depending on how you interact with us, we may collect:
- Contact and identity information, such as your name, email address, telephone number, mailing address, and preferred language.
- Information about your legal inquiry, including accident or incident details, dates, locations, injuries, medical treatment, property damage, insurance information, witnesses, photographs, documents, and other information you choose to provide.
- Communications information, including emails, contact-form submissions, call information, text messages, appointment requests, and records showing whether and how you consented to receive communications.
- Website and device information, such as IP address, browser and device type, operating system, referring pages, pages visited, approximate location derived from IP address, cookie identifiers, and interaction or analytics data.
- Client-service information, if you become a client, including information reasonably necessary to provide legal services, administer the relationship, maintain records, and meet professional or legal obligations.
You are not required to provide personal information through the website. However, we may be unable to respond to an inquiry or provide a requested service without certain information.
How we use information
We may use personal information to:
- respond to inquiries and evaluate whether we may be able to assist you;
- schedule consultations and communicate about appointments, documents, and service-related matters;
- provide legal services when an attorney-client relationship has been established;
- send conversational, informational, and case-related text messages when you request or consent to them;
- operate, maintain, secure, troubleshoot, and improve our website and services;
- measure website use and the effectiveness of our communications;
- prevent fraud, abuse, security incidents, or unlawful activity;
- comply with legal, regulatory, court, insurance, tax, professional-responsibility, and recordkeeping requirements; and
- protect the rights, safety, and property of the firm, our clients, website users, and others.
Text messages and mobile information
If you opt in to receive SMS messages from The L.A. Law Firm, we may send conversational and informational messages concerning your inquiry, consultation, appointments, requested documents, intake process, or case-related communications. Promotional messages will be sent only when the legally required consent has been obtained.
No mobile opt-in or text message consent will be shared with third parties or affiliates. We do not sell, rent, or use mobile opt-in information or text-message consent for third-party marketing or promotional purposes.
SMS consent is optional and is not a condition of hiring the firm or receiving legal services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. For complete program terms, see our SMS Terms of Service.
How we disclose information
We may disclose personal information in the following limited circumstances:
- Service providers. We may use providers that support website hosting, security, communications, appointment scheduling, document management, analytics, and other business operations. They may use information only to perform services for us and are expected to protect it. Mobile opt-in data and text-message consent are excluded from disclosure for third-party or affiliate marketing.
- Legal-services participants. If you become a client, information may be disclosed as reasonably necessary to provide legal services, such as to courts, opposing parties, insurers, medical providers, experts, investigators, vendors, or co-counsel, subject to applicable duties and law.
- Legal and safety requirements. We may disclose information when reasonably necessary to comply with law, legal process, professional obligations, or valid governmental requests, or to protect rights, safety, and security.
- Business changes. Information may be transferred as part of a merger, reorganization, or transfer of business assets, subject to appropriate confidentiality and legal requirements.
- At your direction. We may disclose information when you request or authorize us to do so.
We do not sell personal information for money. Where applicable law defines “sale” or “sharing” more broadly, you may contact us to exercise the rights described below.
Cookies, analytics, and similar technologies
We and our service providers may use cookies, pixels, tags, and similar technologies to keep the website functioning, remember preferences, understand site use, maintain security, and measure communications or advertising. These technologies may collect device and browsing information. You can control cookies through your browser or available cookie controls, although disabling some cookies may affect website functionality.
Data retention and security
We retain information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, providing services, maintaining business and legal records, resolving disputes, and meeting professional or legal obligations. Retention periods vary by the type of information and the relationship involved.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, email, text message, storage system, or internet transmission is completely secure, and we cannot guarantee absolute security.
Your choices and privacy rights
You may:
- unsubscribe from marketing email by using the unsubscribe link, when provided;
- opt out of SMS messages by replying STOP;
- request SMS assistance by replying HELP;
- control cookies through your browser or available website controls; and
- contact us to update or correct information you previously submitted.
Where applicable, California residents may have rights to request access to, correction of, or deletion of certain personal information; to receive information about categories of information collected, used, or disclosed; to opt out of certain sales or sharing; and to receive equal service without unlawful discrimination for exercising a privacy right. These rights are subject to legal exceptions, including obligations and privileges that apply to legal services.
To submit a privacy request, contact us using the information below. We may need to verify your identity and authority before completing a request. An authorized agent may submit a request where permitted by law, subject to verification.
Third-party websites
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.
Children’s privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. If you believe a child has provided information, please contact us.
Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal obligations. The effective date at the top indicates when it was last updated. Material changes will be posted on this page.
Contact us
The L.A. Law Firm
3055 Wilshire Blvd Ste 1120
Los Angeles, CA 90010
Telephone: (866) 383-1462
Email: contact@thelalawfirm.com
This Privacy Policy is provided for transparency and general informational purposes. It does not create an attorney-client relationship or constitute legal advice to website visitors.